*Guilty Pleasure Alert!*
I was actually doing some research on a
designer from the new season of Project Runway which, to my pleasant
surprise, began last night. Justin LeBlanc of North Carolina is the
first deaf designer to compete on that show. Pretty awesome, right?
My research on LeBlanc led me to an article about new designer,
Ashley DeRamus.
At this year's NDSC convention, DeRamus
is launching her brand new clothing line for women with Down
Syndrome. The idea for her line, Ashley By Design, formed about a
year ago when DeRamus and her mother, Connie, found that like
DeRamus, many other girls with Down Syndrome often paid as much for
alterations as they did for the clothes themselves. DeRamus, whose clothing line's motto is "up about down", decided that girls like her deserve to look and feel
good in clothes that were made for their bodies.
Many women have a hard time finding
just the right fit, but this challenge is augmented for those with
Down Syndrome, who often have smaller torsos and shorter legs.
DeRamus thought there obviously was a market for cute clothes that
women with Down Syndrome not only would want to wear, but actually
could wear without paying a fortune in alterations. It's not just
about the clothes, either; DeRamus hopes that by helping girls like
her look nice, those girls will have more confidence and higher
self-esteem.
At this point, the website for Ashley
By Design is up and, along with some of her designs, it features a
bio, a note from her mother, and some photos and news where—to
bring this all back around—I found a photo of DeRamus with Project
Runway's Tim Gunn! (I thought it was a neat coincidence, at any
rate.)
Anyway, the point is that I think it's
fantastic that someone saw that there was a big hole in the clothing
industry, a whole market of ignored consumers, and decided to do
something about it. Go give her website a look!
Also, for those interested in the NDSC
convention, online recordings will be available from the end of the
convention until June 2014.
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